How to find clients
When I travel and meet people, I often get asked how I find clients and what a business and life coach is.
The truth is I connect with people, even travellers. I listen to the challenges they have, and sometimes I offer them a complimentary coaching session. I want my offering to be as genuine as possible.
I also utilize inner circle connections, which are people I already know and trust. I may reach out to them and ask if they know anyone who would benefit from working with me. I might catch up with that person and ask them personally if they would like a complimentary coaching session.
Creating a practice is about building relationships. It’s about love and providing service. It is essential to come from a place of energy where I am already whole, complete, and resourceful, rather than needy. It’s about listening, but it’s also about being at service and asking people if they need some help, and I help them. Sometimes that requires courage, but for me, being authentic doesn’t require much courage. You need to get over yourself and ask people. That’s how you create a business. Then you ask for referrals when they are happy with your services, and after they hire you again and again. Often, referrals go by themselves. Sometimes we can ask.
Relevance is key
Creating relationships is also about relevance, and it often occurs organically. Relevance comes from listening and building connections. It’s about being in the right place at the right time, which we are when we’re living our lives and being out in the world. It is about paying attention.
There are a few things you can do to pay attention better, and one of them is having a roadmap. I have a document in front of me every day that I read with a vision board on it, with colours. It helps me to remind myself of my purpose, but also to go out and meet people.
It’s much easier to reach out to people when the information is relevant. Something you know you can offer them, for example, a resource. You ask them to listen to the resource, which is an audio file, and get back to you with what they learned. It involves a lot of leadership and ownership in the way I create clients. For example, scheduling people in the calendar is essential, and don’t let them come back to you with a time. It requires a certain level of direction and purpose to create clients. It’s vital that I propose a couple of times to the prospective client.
Sitting in a three-trunk and find clients
Sitting in a three-trunk is nice; my coach, Karen Davis, suggested that. I run a powerful men’s group every year, and last time, I sat in a three-trunked chair and came up with 20 names. I reached out to them.
Inner circle connections are the ones I have seen the most effective. People who trust me already, I ask them to read ‘How to Get the Most Out of Coaching,’ a book, to ensure they are most prepared for the session.
I ask them to answer ten prompt questions, which are for me, before the first session. I can tell from the answers if they read the book. I can tell from the session if they understood the book. The more prepared they are, the more productive and effective the session will be.
I wrote this as a small introduction on how to find clients as a coach. I hope it was helpful.
